Last week brought with it news of the biggest purchase (exit) of an Israeli Startup – Wiz – by Google for $32 billion.

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Asaf Rappaport, founder and CEO of Wiz, gives us an inside look at how to build a $32B company in just four years while breaking with leadership norms that we may expect when it comes to billion-dollar companies.

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Employees of Wiz have observed and appreciated their CEO’s down-to-earth, human style of leadership that looks like this—

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• Sitting with employees at all levels—he was known for having open conversations with everyone, from junior engineers to executives, treating all voices as valuable.

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• Leading with authenticity, not hierarchy—he showed up in jeans and sneakers, focused on ideas over titles.

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• Prioritizing balance—he didn’t believe in the nonstop grind. He was known to step out in the middle of the day, whether to take a short nap in the office or walk his dog, proving that leadership isn’t about always being “on” but also about knowing when to recharge.

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• Staying curious—he constantly consumed knowledge, from tech insights to business podcasts, always looking for the next idea.

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And beyond his unconventional style, he had the clarity and confidence to make bold moves and decisions at the right time.

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Here’s the Billion-Dollar Decision…

Eight months ago, Google offered to purchase Wiz for $23B, which would have still been the largest exit in Israel’s history and many founders may have jumped at the opportunity.

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But Asaf said no.

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Why?

Because he understood the true value of what he was building.

He had the patience and conviction to hold out—and it paid off.

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That led to the conclusion of a second round of negotiations, sealing the deal at $9B more than Google’s previous offer.

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Certainly worth the wait.

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Lucky? Maybe.

And maybe it’s about trusting your people, backing your vision, and having the courage to make the right decision, even when it’s not the obvious one.

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So, could there be some outdated leadership expectations or decisions that might be holding you back?

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Let’s book a strategy session so that you can get the clarity you need to make bold decisions and take your business to the next level

Hit reply and tell me, what’s on your mind?

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Here’s to smart decisions, big wins, and leadership that makes a difference.

Leadership Mojo – The unique energy, confidence and clarity that enable leaders to inspire, influence, and make an extraordinary impact.

Schedule your discovery call with Daphna today!