ARE YOU READY TO
Elevate Your Leadership?
Strategies and solutions for leadership challenges for Startup Founders, CEOs and Executives
THE CEO COACH
For leaders who don’t need a coach until they do
Strategies and Deep Insight for Leaders at their Growth Edge
I work with Startup Founders, CEOs and executives to find strategies & solutions for leadership and business challenges
A rare space for CEOs and founders to pause, see themselves clearly
and lead with calm, focus and courage.
You’re leading a business that’s thriving on the outside but still leans too heavily on you.
Decisions drag.
Your team almost delivers.
Growth feels harder than it should.
Every CEO reaches a point where:
* Decisions get heavier.
* Trust gets thinner.
* Team dynamics wear you down.
* Energy dips without warning.
* You feel alone in a room full of people.
You don’t call it “needing a coach.”
You call it Pressure.
Too much noise.
Not enough thinking space.
Team conflict.
The pace of change.
The nature of business.
That’s where I come in.
I bring sharp analytical thinking and deep inner work into every conversation.
For the past two decades I have worked privately with CEOs, founders and senior leaders who are carrying big visions and high stakes while wrestling with the internal patterns that quietly run the show.
We work at the level of clarity, identity and conscious choice.
We strip back performance and get to the truth under the polished version of you.
If you’re willing to be challenged, explore blind spots, sit with discomfort and lean into the deeper questions of purpose, impact and who you are becoming, let’s talk.
If that sounds like you, book a complimentary intro call today.
The pressure is on…
You may be asking yourself:
* How can I enhance my leadership skills to navigate today’s complex business landscape?
* What strategies can I implement to improve communication and collaboration with my team?
* How do I effectively manage the pressures and challenges while staying true to my values?
* What are actionable steps I can take to boost my productivity and drive better results in my role?
* Where can I find valuable resources and insights to help me grow as a leader and advance my career?
Working with me means you develop leadership skills with a personal approach, tailored to you and your specific needs. My unique, no-BS, tell-it-like-it-is approach is how we get to the heart of the matter and find solutions to business and leadership challenges.
Success Stories
Daphna Horowitz has been outstanding. Her ability to help me focus and get me through major milestones was extremely valuable to my growth. The coaching did not attempt to change who I am, rather I’ve learned to lean into my uniqueness and navigate my talents to deal with everyday life.
Yaron Itzhari
Partner
Daphna played a critical role at a time of a career transition for me. She was able to help me peel away years of shallow narrative for me to find a more authentic purpose, and define what success would mean for me in the next phase of my career.
Andrew Warren - Deloitte
Director: Actuarial and Insurance Solutions
Daphna came into my life with grit and grace, sharing the gift of business coaching, allowing me to view my thinking from my own emotional balcony. Her work is results-driven and this instant value-add hooked me to have more insights into how my emotional scaffolding is structured. As a leader and coach, Daphna led me to a new way of leading with the art of coaching – I truly have learned a new language.
Petro de Beer - Tsogo Sun Gaming
Group Learning and Development Manager
Intelligent, determined ,enthusiastic challenging and knowledgeable are all fitting words to describe Daphna's professional approach to executive coaching. Daphna has successfully changed my view of executive coaching from cynic to advocate.
Ian Ross - Hollard Insurance
Executive Consultant
Daphna really triggers my imagination and then helps me take these fresh ideas and translate them into practical next steps. This has helped me move my career forward, but more importantly it has transformed interactions with my teams into a far more rewarding and exciting experience.
Edward Zaayman
Consultant at a leading global firm
Daphna in her affable manner, is able to coax one to confront “the elephants in the room” and deal with them. She adopts an exploratory process that easily facilitates the identification of the real issues and solve them.
Malcolm Rabson - Dariel Solutions
Managing Director
Daphna is an outstanding resource who brings out the best in you. She is an enabler – she helped me to look at the resources that lay buried within and to draw them out to cope with some of the most challenging leadership situations that I have faced. She is both creative and her vast knowledge across sectors helps you grow into a mature and confident leader.
Pradeep Kakkattil - UNAIDS
Director: Office of Innovation
Daphna has been an incredible coach to work with. From our very first session, she put me at ease and made it easy for me to open up. She's a keen listener and cuts through the story to get to the real essence of the issue. Her laser-sharp focus on the issues and relevant suggestions has allowed me to grow into my role as a leader in a fast growing tech company.
Barry Kukkuk - Netstock
CTO
Daphna Horowitz is an outstanding speaker. Everyone left with the tools every successful leader needs to resolve conflicts, tension and maintain - and possibly even improve - relationships - both professional and personal.
Leslie Grossman - George Washington University
Programme Director
For the last five years Daphna has been challenging me, provoking me, not allowing me to settle for safety or lazy thinking. She never allows me to gloss over the tough stuff, and insists that I confront the difficult issues head on, however uncomfortable that may make me. But at the same time she's always been thoughtful, insightful and unwaveringly supportive. She's an extraordinary coach, and I'm glad to have her on my side as I navigate the next stage of my career and my business's future.
Geoff Baars - NMG Group
CEO
With an amazing attitude, professionalism and sensitivity, Daphna has helped me to look on my professional life from multiple angles and dimensions. Daphna's approach combines soft and analytical techniques that I felt were very well adjusted simply for me.
Elad Peleg - Tadiran
Deputy CEO, CFO & Head of Business Development
“My interactions with Daphna as executive coach have assisted me enormously in making sense of challenges opportunities and obstacles that greatly affect the way I view existing and future opportunities. Daphna has successfully changed my view of executive coaching from cynic to advocate.”
Ian Ross - Hollard Insurance
Executive Consultant
“Daphna offers high impact coaching for leaders and executives who want to take their career and performance to another level.”
Anne v R
HR Director
I have engaged Daphna’s services both to run workshops for executives at a large public company and in launching my own business. Daphna has a rare ability to help you find the best in yourself, taking you on a journey in transformative thinking. I can’t think of a better investment for anyone looking to define and reach their business or career goals.
James Raanan - Parnes Raanan & Co
Partner
Daphna is an exceptional professional with vast experience and knowledge in the fields of leadership, purpose, values and the connections between them. I always enjoy my conversations with Daphna, in which she brings her amazing personality and her unique perspective that help me become a better version of myself as a leader, manager and a human being.
Zvi Baida - Shufersal
EVP & Chief Customer Officer
Success Stories
Daphna Horowitz has been outstanding. Her ability to help me focus and get me through major milestones was extremely valuable to my growth. The coaching did not attempt to change who I am, rather I’ve learned to lean into my uniqueness and navigate my talents to deal with everyday life.
Yaron Itzhari
Partner
Daphna played a critical role at a time of a career transition for me. She was able to help me peel away years of shallow narrative for me to find a more authentic purpose, and define what success would mean for me in the next phase of my career.
Andrew Warren - Deloitte
Director: Actuarial and Insurance Solutions
Daphna came into my life with grit and grace, sharing the gift of business coaching, allowing me to view my thinking from my own emotional balcony. Her work is results-driven and this instant value-add hooked me to have more insights into how my emotional scaffolding is structured. As a leader and coach, Daphna led me to a new way of leading with the art of coaching – I truly have learned a new language.
Petro de Beer - Tsogo Sun Gaming
Group Learning and Development Manager
Intelligent, determined ,enthusiastic challenging and knowledgeable are all fitting words to describe Daphna's professional approach to executive coaching. Daphna has successfully changed my view of executive coaching from cynic to advocate.
Ian Ross - Hollard Insurance
Executive Consultant
Daphna really triggers my imagination and then helps me take these fresh ideas and translate them into practical next steps. This has helped me move my career forward, but more importantly it has transformed interactions with my teams into a far more rewarding and exciting experience.
Edward Zaayman
Consultant at a leading global firm
Daphna in her affable manner, is able to coax one to confront “the elephants in the room” and deal with them. She adopts an exploratory process that easily facilitates the identification of the real issues and solve them.
Malcolm Rabson - Dariel Solutions
Managing Director
Daphna is an outstanding resource who brings out the best in you. She is an enabler – she helped me to look at the resources that lay buried within and to draw them out to cope with some of the most challenging leadership situations that I have faced. She is both creative and her vast knowledge across sectors helps you grow into a mature and confident leader.
Pradeep Kakkattil - UNAIDS
Director: Office of Innovation
Daphna has been an incredible coach to work with. From our very first session, she put me at ease and made it easy for me to open up. She's a keen listener and cuts through the story to get to the real essence of the issue. Her laser-sharp focus on the issues and relevant suggestions has allowed me to grow into my role as a leader in a fast growing tech company.
Barry Kukkuk - Netstock
CTO
Daphna Horowitz is an outstanding speaker. Everyone left with the tools every successful leader needs to resolve conflicts, tension and maintain - and possibly even improve - relationships - both professional and personal.
Leslie Grossman - George Washington University
Programme Director
For the last five years Daphna has been challenging me, provoking me, not allowing me to settle for safety or lazy thinking. She never allows me to gloss over the tough stuff, and insists that I confront the difficult issues head on, however uncomfortable that may make me. But at the same time she's always been thoughtful, insightful and unwaveringly supportive. She's an extraordinary coach, and I'm glad to have her on my side as I navigate the next stage of my career and my business's future.
Geoff Baars - NMG Group
CEO
With an amazing attitude, professionalism and sensitivity, Daphna has helped me to look on my professional life from multiple angles and dimensions. Daphna's approach combines soft and analytical techniques that I felt were very well adjusted simply for me.
Elad Peleg - Tadiran
Deputy CEO, CFO & Head of Business Development
“My interactions with Daphna as executive coach have assisted me enormously in making sense of challenges opportunities and obstacles that greatly affect the way I view existing and future opportunities. Daphna has successfully changed my view of executive coaching from cynic to advocate.”
Ian Ross - Hollard Insurance
Executive Consultant
“Daphna offers high impact coaching for leaders and executives who want to take their career and performance to another level.”
Anne v R
HR Director
I have engaged Daphna’s services both to run workshops for executives at a large public company and in launching my own business. Daphna has a rare ability to help you find the best in yourself, taking you on a journey in transformative thinking. I can’t think of a better investment for anyone looking to define and reach their business or career goals.
James Raanan - Parnes Raanan & Co
Partner
Daphna is an exceptional professional with vast experience and knowledge in the fields of leadership, purpose, values and the connections between them. I always enjoy my conversations with Daphna, in which she brings her amazing personality and her unique perspective that help me become a better version of myself as a leader, manager and a human being.
Zvi Baida - Shufersal
EVP & Chief Customer Officer
Buy The Books
Many of the leaders I work with are brilliant – and frustrated!
Coaching helps you develop the clarity, confidence, and impact you need to take your leadership to the next level.
You’re successful but feeling overwhelmed by the day-to-day demands of leadership.
Your team is capable, but they’re not delivering at the level you need.
You’re making decisions, but those decisions aren’t having the impact you desire.
The cost of staying stuck isn’t just stress—it’s lost time, energy, and business growth.
By investing in yourself and your leadership, you’re not just getting better as a leader—you’re unlocking the potential of your team and driving growth that lasts.
Benefits of Executive Coaching Services
When you work with a leadership coach like Daphna Horowitz, you can expect a transformational process to lead with clarity and impact and create the results you want
- Clarify your vision and strategy to ensure you and your team are focused on the right priorities.
- Build a team you can trust—so you can step back and focus on leading with clarity and impact.
- Overcome the limiting behaviors and decisions holding you and your business
- Develop a winning leadership style for influence and results
- Enhance your communication and people skills to maximise your impact and growth
You’re invited to a transform your leadership with a coaching conversation so you can
- Stop tolerating
- Start connecting and leading with impact
- Continue to drive business growth
This is not a sales presentation but an opportunity for you to gain insight into what a powerful coaching conversation can do for you. We also check to see if we’re a fit. If not, I’ll refer you to another coach on our team.
