Are you looking to navigate the challenges of pitching and getting investment in today’s economic climate?
In today’s episode of Leadership Live Podcast, I had the opportunity to chat with Donna Griffith, corporate storyteller and author of the book “Sticking to My Story.”
She shared some invaluable takeaways that I’m sure will resonate with you too. Here are three key points that stood out for me:
1️⃣ Stories Stick and Connect:
Storytelling is not just about telling jokes or breaking the ice. It goes much deeper than that. Stories have the power to forge meaningful connections and cut through the noise of our overloaded, overtired, and over-informed brains. They leave a lasting impact and help build trust.
2️⃣ Perspective is Key:
Let’s think about things from the other side’s perspective. If you were hearing your own message for the first time, what would engage you? What would build trust and connect with you? By putting yourself in your audience’s shoes, you can craft stories that truly resonate and engage.
3️⃣ Storytelling in Challenging Times:
Donna shared her personal experience of working with startups during the economic downturn of 2008. She highlighted how storytelling played a crucial role in navigating difficult times and pitching ideas effectively. As we find ourselves in a similar situation today, with an economic downturn and challenges in pitching and getting investment, Donna’s advice is more relevant than ever.
I hope these three takeaways have piqued your interest. By incorporating these principles into our personal and professional lives, we can enhance our communication skills, build stronger connections, and drive positive change.
To listen to the episode and dive deeper into the world of storytelling, tune in on your favourite podcast platform or click here.
As always, thank you for being incredible listeners and for your support.
Stay tuned for more exciting episodes coming your way soon!
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