Critical Mistakes to Avoid

Daphna Horowitz - August 08, 2020
Home - Leadership - Critical Mistakes to Avoid
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“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
― Jeff Bezos

There are countless ways to promote yourself or your business online. However, you can’t just publish content for the sake of it. Like any marketing tactic, online promotion requires careful planning and messaging. There are also certain tactics that may hurt more than they help.

Forbes.com asked their expert coaching panel, myself included, what these mistakes are and how they can be avoided

My view (#13) Only Showing Your Business
Online media gives us the opportunity to show more of ourselves and our business. Customers like to get to know the person behind the brand. It builds a sense of connection, trust and loyalty. So don’t make it only about business, be sure to share your story, your why, your likes and dislikes. In this way, your target market gets to know, like and trust you, and hopefully buy from you too.

For more on this topic, read the full article here

 

How are you promoting yourself and your business online? Share one thing you do

This article was first published on Forbes.com on 5 March 2020

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